Altia Corporation signs exclusive Nordic distribution rights for Morrison Bowmore Distillers’ brands
Altia Corporation and its subsidiaries across the Nordic region have signed contracts for the exclusive rights to the local sales and distribution of Morrison Bowmore Distillers' brands. The contract is valid as of October 1st 2008.
The most well known brands in the Morrison Bowmore portfolio include Bowmore single malt whisky from the Islay region of Scotland, Auchentoshan single malt whisky from the Lowlands, the Japanese single malt whisky Yamazaki and the Midori liqueur brand.
The Brands of Morrison Bowmore Distillers' will be represented by Philipson Söderberg in Sweden, Strøm in Norway, Wennerco in Finland and Altia Denmark. "We are delighted to take over the local sales and distribution for Morrison Bowmore
Distillers' portfolio of great brands that are enjoyed by consumers across the Nordic markets. We strongly believe our unique consumer knowledge of the each of the Nordic markets together with the local sales and marketing companies excellence will deliver significant growth for Morrison Bowmore Distiller's portfolio, says Joacim Hultin, SVP of Supplier Management in Altia Corporation
Fergus Hartley, Global Sales Director at Morrison Bowmore commented "Morrison Bowmore is delighted to have appointed Altia Corporation to manage the local sales and distribution of our award-winning portfolio of brands in the Nordic markets. We are confident that the appointment of Altia will further enhance our strong position in the Nordic region."
For more information, please contact:
Joacim Hultin, SVP, Supplier Management, Altia Corporation
GSM +46 70 556 52 53
Fergus Hartley, Global Sales Director, Morrison Bowmore Distillers
Fergus.Hartley@morrisonbowmore.co.uk
Altia Corporation is a growing wine, beer and spirit distributor with unique consumer knowledge of the Nordic and Baltic markets. It imports, markets, produces and exports alcoholic beverages. Altia represents international quality brands from all over the world. It also distils barley spirit for beverages, and has a strong range of proprietary products. The annual sales total almost EUR 500 million.
Founded in 1951 by Mr Stanley P Morrison and Mr J Howat, Morrison Bowmore Distillers is one of the leading producers of single malt scotch whisky. With three malt whisky distilleries situated in the major producing regions of Islay, the Highlands and the Lowlands, and significant blending, bottling and warehousing facilities, the company has established a leading role in the export of single malt based on the maintenance of traditional values and innovation in the marketplace. Today, Morrison Bowmore is a wholly owned subsidiary of Suntory Limited.